The movie business used tons of money to promote their release. The most common thing they all do is to make a trailer. For some years back, the trailer where only shown in the cinemas and at the TV. That means that they had to buy advertisement place and use some money at it. But we are now in a whole new generation. The internet generation. So now, they can just make a website and put their trailer up there.
Take a look at http://www.transformersmovie.com. The site is very clean and easy to read. The release date is clearly stated.
When sites like youtube and vimeo was online, things got really easy for people who want to promote a movie. Every trailer is being snapped up and put on youtube or sites like this, or they just simply put it up by themselves.
For example at youtube, the trailer for Twilight: New Moon got incredible 32 millions views. You know some of them will go pay and watch the whole move. At this moment, they got a $709,711,008 in gross revenue (http://en.wikipedia.org/wiki/Twilight_new_moon). So they have done something right.
I really like the Ironman 2 trailer. I have watched it many times, and think that this is an awesome trailer. Why? First of all, its starts with some humor, and some cheesy lines. That’s one way of getting my attention. And then you get a brief hearing of a soundtrack you know you have heard before. Then it swaps over to a character you start wondering about who is, and what he is doing. So now you start to see where the story is going. Then the soundtrack is turned back on and you get see small parts of the movie, action shots, hot babes, awesome effects and famous actors. Its perfect put together and really makes me want to watch the movie again and again.
At youtube, Linkin Parks “New Divided” got about 47 millions views. It was used as a soundtrack for Transformers: Revenge of the Fallen.
The published a website where you had to vote to get the movie to the cinemas. It had to reach 1 million before they would release it. http://www.paranormalmovie.com/theaters.php
This is some of the ways the big movies do it, but if you don’t have the money, you should think creative. Let your fantasy go wild.
When it comes to promoting a student short, you are at a whole new level of things. You don’t have money at all. I have seen trailers for student shorts, but often the student movies are so short in length that you have a hard time to get a good trailer.
We chose to make “Work In Progress” post at 3dhue.com. A Norwegian 3d forum. Here we posted some concept and renders. Things like this will make people interested and we get feedback. I made movie poster too, so it looked a bit professional. That’s important, things that look professional will be taken appreciated much more than something that is messy.
I will end this post now, and make a whole new post about the movie poster and my thoughts around it.