It really started in some of the early weeks of the project when we was drawing the storyboard and put together the animatic. We said that it would have been awesome to put up posters and make people come watch our movie. We had a nice little chat about it, and said that the scene where the smoke is coming up behind the girl would make an awesome movie poster. But as this was so early in the process, we left it with that.
So we when we started to get into the movie, and started to come up with some renders, we decided that we wanted to make WIP post at a Norwegian 3d forum, www.3dhue.com. We wanted to this for 2 reasons; one was that we wanted critique and comments on work, so we could improve certain areas of our movie, and the second reason was that we want people to know that we are making something awesome.
This is where the movie poster comes into the picture. With the post, we wanted to make a movie poster that could catch people’s eyes, but not reveal the story. We want them to want more and more. Although we hadn’t made the smoke for the scene yet, we still wanted the scene where she is standing under the light. It’s a scene that tells a lot about the style and the story.
Here is what I ended up with as first drafts.
Here is what he wanted me to change:
The Font. He meant that this could be hard to animate if we wanted so. I thought that this font was perfect for our type of movie. It’s nice looking, clear, and as something elegant over itself. A big contrast from our movie. And if we want to animate it, I can manage that. So I decided that this would not be changed.
Too Centered. He meant that the composition was too centered. I feel that a poster should be centered. My opinion is that it looks weird if something is offset. I did a small test just to see how it looked, and I was not that happy. I tried to imagine if the text was put at the side of the girl, could have looked ok, but nothing more than that. So this would not be change either.
The flare: He wants me to remove it. I agree. It was a last minute effect that I threw on there. Although it looks cool, it doesn’t fit into that setting.
So I went back and started editing one more time. I tried some different styles.
I still felt that something was missing, and I just couldn’t put my finger on it. Then I got the famous light bulb over my head and came up with an idea. What if I removed the girl, and let the teddy bear be the centered of attention. That would be really creepy. Many questions could pop up in people’s minds.
Once again I rendered out a frame, this time I had to animate the teddy bear into position. I rendered the frame so big that I could try out different sizes for my final comp.
If I was going to make some changes, I think I might have put the Title somewhere else. Possible at the top. I think that it is a bit much at the bottom.
To sum this chapter up, I want to write something about me as an artist. Because as these weeks has past, I have discovered new things about what I like, and what that is driving me against a finished animation, poster or image for that sake.
I have become more and more aware of that I really like things to be clean. I don’t love all that knickknack that can be thrown on some images. The colors also need to blend into each other, or have a big contrast. You need to think colors all the time in other words. And that’s why I think I am so fascinated by movie posters or advertisement. They are often clean, and really neat to look at.
Let’s take some movie posters.
Beauty and beast poster is a work of a genius. It so amazing how they have they have composite this together. The blue outer ring has huge contrast to the red middle ring, and inside there again, you got the yellow glow that is the light hitting them. All of this is guiding your eyes right at the two characters, and you can clearly see what they are feeling for each other.
The next two examples are example of what I do not like. Too much happening in the picture, you don’t know where to look.
That’s it for today.